Cross-Border CPG Trade & Advisory

News

Notes from Aurelane on the events shaping cross-border CPG trade — trade policy, supply chains, M&A, currency, and the structural shifts that change how product moves across borders.

01
SUSTAINABILITY / PACKAGING REGULATION

EU Packaging and Packaging Waste Regulation (PPWR) Enters Force August 2026, Requiring Declaration of Conformity for All Packaging on the EU Market

02
TRADE AGREEMENT MILESTONES

EU–Mercosur Trade Agreement Enters Provisional Application, Cutting Food Tariffs Across Four LatAm Markets

03
SUPPLY CHAIN DISRUPTIONS

Red Sea Shipping Crisis Continues in 2026, Keeping CPG Freight Rates 25–45% Above Pre-Crisis Levels on Key Trade Lanes

04
M&A / DISTRIBUTION DEALS

Keurig Dr Pepper Closes $18 Billion Acquisition of JDE Peet's, Forming a Global Coffee Distribution Giant Across 100+ Markets

05
M&A / DISTRIBUTION DEALS

McCormick & Unilever Announce $44.8 Billion Combination of Global Food Brands, Creating a Knorr–Hellmann's–Frank's RedHot Flavor Powerhouse

06
PRIVATE LABEL / RETAILER BRAND GROWTH

Circana Reports US Private Label CPG Sales Hit $330 Billion, Capturing 24% Unit Share as Retailers Globally Accelerate Own-Brand Strategies

07
CURRENCY / PAYMENT SHIFTS

Egypt Extends Food Import Exemptions Amid Currency Pressure as Egyptian Pound Hits EGP 52 Per Dollar

08
TRADE AGREEMENT MILESTONES

AfCFTA Secretariat and AGRA Sign MOU to Accelerate Intra-African Food Trade at AU Summit in Addis Ababa

09
TRADE POLICY / TARIFF CHANGES

US–India Interim Trade Deal Eliminates or Reduces Tariffs on US Agricultural Food Products Into a 1.4-Billion-Person Market

10
INDUSTRY TRADE SHOWS

Gulfood 2026 Sets Global Trade Record with AED 168 Billion in Deals Across Two Dubai Venues

Working through one of these shifts and want a second pair of eyes?